Social media: developments and challenges
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Social media: developments and challenges
•
Practical examples of social media crises facing organisations.
•
Finance industry-specific regulations issued by ASIC
(Prudential Guide 234).
•
How to respond to IP infringement, defamation and impersonation when
you don’t know who the accuser is.
•
How to respond to campaigns that attack your brand or reputation using
a mix of social media as well as traditional ‘old world’ tactics.
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Social media: developments and challenges
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Speaker
Elizabeth Blackford, General Manager, Commercial Management, CBA
Date
22 March 2013
Venue
Dixson Room, Mitchell Wing, NSW State Library
Length
1 hour