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Social media: developments and challenges

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 Social media: developments and challenges
• Practical examples of social media crises facing organisations.
• Finance industry-specific regulations issued by ASIC (Prudential Guide 234).
• How to respond to IP infringement, defamation and impersonation when you don’t know who the accuser is.
• How to respond to campaigns that attack your brand or reputation using a mix of social media as well as traditional ‘old world’ tactics.
Member Price: $49.00
Non Member Price: $89.00
Total Price: $0.00        Total Quantity: 1  
 
Speaker Elizabeth Blackford, General Manager, Commercial Management, CBA
Date 22 March 2013
Venue Dixson Room, Mitchell Wing, NSW State Library
Length 1 hour
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